Application of business intelligence to improve decision-making in the marketing of hardware companies in Peru
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Fecha
2023-07-17Autor(es)
Ogosi Auqui, José Antonio
Guadalupe Mori, Víctor Hugo
Usquiano Cárdenas, Luis Antonio
Rayme Serrano, Ruben Alejandro
Avalos Quispe, Valeria Camila
Lira Camargo, Jorge
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Abstract– The objective of this research article is to make
a proposal to support decision-making within the sales area in
hardware companies. The company La Libertad S.R.L was
taken as a case study, applying the use of the business
intelligence tool as an effective and efficient solution. For this
article, points in the design of the DataMart have been
considered, such as the management and analysis in a strategic
way in the operational part of the company's sales area based
on the types of products with the highest valuation and / or sale.
Currently in the company La Libertad S.R.L., in the sales area,
it has a transactional system that performs processes such as the
registration of categories, customers, districts, employees,
orders, suppliers, stores. This system that goes hand in hand
with the database is feasible for the company, however there is
no form of visibility of complete movements for the manager of
the sales area, either from the current year or from previous
years, which is of important interest. for the planning of future
projects, and in case of wanting to carry out a project, they must
handle visible data to support the marketing and production
area. The article aims to develop a DataMart as a business
intelligence tool which is a decision support service for Peruvian
hardware companies that need to plan their activities and in turn
reduce the time it takes to generatereports.