• Application of business intelligence to improve decision-making in the marketing of hardware companies in Peru 

      Ogosi Auqui, José Antonio; Guadalupe Mori, Víctor Hugo; Usquiano Cárdenas, Luis Antonio; Rayme Serrano, Ruben Alejandro; Avalos Quispe, Valeria Camila; Lira Camargo, Jorge (LACCEI (Latin American and Caribbean Consortium of Engineering Institutions), 2023-07-17)
      Acceso abierto
      Abstract– The objective of this research article is to make a proposal to support decision-making within the sales area in hardware companies. The company La Libertad S.R.L was taken as a case study, applying the use ...